This is a project where I had to select a festival and design different promotional materials for the event. This includes the festival mailer, which is 13.6″ x 28.75″ unfolded. It is folded into six different panels. The other components of the project are the ticket, Instagram advertisement, as well as a fully functional website.
I went with a more photographic treatment. I greatly experimented with this as it went through many different iterations. In the end, I was happy with the photographic treatment and the accompanying type. It displays a clear sense of hierarchy using text layering for the information on the back of the mailer.
